POCKET BOOK DESIGN

Integrity

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Integrity provides independent design management support to businesses, helping clients to take charge of their brand identities.

As brands inhabit a busy creative field (without clear boundary fences), the processes and resources needed to manage them are often ill-defined and not always present in a client organisation. Integrity needed to engage CEOs and get them thinking about how they were currently managing their brands. Could Integrity do it better?

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Atelier stepped into the shoes of an imaginary CEO with this problem. We posed the questions, prepared the answers, wrote, illustrated and designed this pocket-sized booklet to guide a CEO through the Integrity solution. It is a 'thinking piece', designed to stimulate thought and reflection on what a brand can do and how to manage it.


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This is a summary 'teaser', an unfolding leaflet designed to introduce some of the key themes that may be discussed at a first meeting with a CEO. Sent in advance, it tentatively sets an agenda. The leave-behind pocket booklet provides a more in-depth understanding of Integrity — helping to establish its unquestionable competence.

Related project: Design for Managers

Contact us

ATELIER WORKS
21a Iliffe Yard
London SE17 3QA

020 7284 2215
020 7703 8979
info@atelierworks.co.uk