POCKET BOOK DESIGN
Integrity provides independent design management support to businesses, helping clients to take charge of their brand identities.
As brands inhabit a busy creative field (without clear boundary fences), the processes and resources needed to manage them are often ill-defined and not always present in a client organisation. Integrity needed to engage CEOs and get them thinking about how they were currently managing their brands. Could Integrity do it better?
Atelier stepped into the shoes of an imaginary CEO with this problem. We posed the questions, prepared the answers, wrote, illustrated and designed this pocket-sized booklet to guide a CEO through the Integrity solution. It is a 'thinking piece', designed to stimulate thought and reflection on what a brand can do and how to manage it.
This is a summary 'teaser', an unfolding leaflet designed to introduce some of the key themes that may be discussed at a first meeting with a CEO. Sent in advance, it tentatively sets an agenda. The leave-behind pocket booklet provides a more in-depth understanding of Integrity — helping to establish its unquestionable competence.
Related project: Design for Managers