SECRET INGREDIENTS

Yattendon Estates

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A large farming estate with a real, thriving village — Yattendon decided to start producing its own range of traditional breads. We designed the brand and the packs in collaboration with product specialists Factory Design.

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The logo and stationery literally 'locate' Yattendon as a real place, rather than a marketing invention. It even has a Post Office and a butcher! Our supporting line 'Responsible English Farming — since 1925' implies real credentials and reassurance. This was enhanced using evocative typography and traditional colours in the bread packs themselves, creating the feel of freshly-wrapped bread from the local bakery — the large pictures feature real characters who work in the village, relating stories about their lives.

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Our design won a Golden Grammia award for packaging excellence.

Contact us

ATELIER WORKS
21a Iliffe Yard
London SE17 3QA

020 7284 2215
020 7703 8979
info@atelierworks.co.uk